It has installed farewell messages in establishments in catalonia where a dozen languages are prioritized, including catalan. Lidl becomes 'spanish' to grow at a rate of fifty supermarkets a year the independentists ask mercadona to label its South Korea Phone Number List products in catalan lidl sign in catalonia. Lidl sign in catalonia. Updated: lidl prioritizes catalan and a dozen other languages over spanish in advertising for establishments in catalonia. A specific commercial action, but one that coincides in time with the german company's operation to become spanish and the commitment to national products to gain customer loyalty. Lidl sees spain as one of the countries with the greatest growth prospects.
The opportunity in the real estate sector, as there are more premises and more facilities for granting licenses, contribute to the drive of this expansion. Therefore, as stated in ecd , the objective of 'spanishization' is to exceed fifty openings to the exercise. The expansion strategy consists of maintaining low-cost prices, but with national products that give greater confidence to customers. In fact, the german supermarket chain recently decided to give up the international dairy market and buy all its own brand milk - milbona - from spanish farmers . However, as el confidencial digital has now been able to verify , controversy in catalonia has recently arisen after the appearance of some farewell messages on posters installed at the exit doors of establishments.
A dozen languages are prioritized on the panels , including catalan. And in which the “goodbye” (in spanish appears at a smaller size compared to other languages with a smaller number of speakers. An advertisement that has caused complaints and protests to the supermarket chain from spanish-speaking users. Lidl sources consulted by ecd explain that all requests or suggestions made by customers are appropriately analyzed. On this occasion, it is an issue with a political background and the company does not usually consider issues of a political, socio-economic, ideological or religious nature. Lidl, present in spain since 1994, currently has more than supermarkets , ten logistics platforms and more than 11,500 employees. It has a market share of 4.1% and last year it reached sales of 3,048 million , which represents an increase of 12.5% compared to the previous year.