We started to hear frequent mentions of the concepts of NFT and Metaverse, which are part of the new age of the internet, sweeping the world of art, technology and marketing. These concepts, which initiate a new digital transformation in the marketing world, are of great importance for the reputation of brands and consumers. While there is a lot of conceptual confusion in minds, big brands have already started to get involved in an endless NFT and Metaverse race. In this guide, we examine which NFT and/or Metaverse projects giant brands are participating in this race, while also asking “how can businesses and marketers adapt to these processes?” We will look for an answer to the question.
To understand Metaverse and NFTs more cl Brazil Phone Number List early, you can take a look at the definitions of some concepts that have temporal connections with each other in the last part of our article. Coca-Cola's first NFT collection in collaboration with Tafi. It is the first special edition virtual NFT collection that Coca-Cola announced in 2021 with a $1 million deal under the title “luck boxes” in commemoration of International Friendship Day. With this initiative, Coca-Cola and Tafi have created a strong sense of community within the crypto community and brought new, young audiences to their social media channels. Check out Coca-Cola's NFT Collection ASICS' NFT collection called Sunrise Red NFT Asics' Sunrise Red collection, one of the first sportswear brands to launch an NFT collection, was designed in collaboration with digital artists.
The income from 189 NFTs, defined by the famous sports brand as “the first step in building a future where digital products inspire physical activity,” was deposited into the artists' accounts. Check out ASICS' NFT Collection A special NFT series produced by Adidas for the highly popular virtual universe Metaverse. Sportswear giant Adidas presented its first NFT collection called "Into the Metaverse" to its fans to step into the virtual universe. The collection includes an Adidas tracksuit, black sweater and an orange beanie worn by Bored Ape, who is affiliated with another digital NFT project. Lucky people who will be eligible to buy Adidas' NFTs can access digital and physical products. Let us remind you that the sportswear brand has already entered the virtual universe by collaborating with The Sandbox.