Specifically include these factors: organic click-through rate residence time Bounce Rate Pogo-Sticking In fact, it is the so-called user experience signal (UX signals). Let's look at an example: You strain a back muscle while playing tennis. So you Google “pulled back muscle.” Google search Like most people, you clicked on the first search results page. Unfortunately, you found that this page is full of nonsense and is not what you were looking for.
So you hit the back button and view the second search results page: pogo-sticking The second page is not what you are looking for either. You then continue back Portuguese Timor Email List to the search results to view the third results page. pogo-sticking effect This time you find that this page is what you are looking for. So instead of hitting the back button, you spend five minutes reading the content on the page. Because this page is what you are interested in, you will not return to the search results page. This jumping back and forth between different search results is called "pogo-sticking." This is a content that RankBrain pays great attention to.

Apage and clicking on different search results, it sends a strong signal to Google: “People don’t like this page.” pogo-stick-effect causes page ranking to drop In this case, RankBrain will drop these pages that people don't like in the rankings. If Google notices that people are pogo-sticking on a specific page, they'll give that page a ranking boost, making it easier for people to find it. pogo-stick stops ranking improvements on a page 5. How to optimize RankBrain RankBrain may represent a small or large change in your theory and practice.