Attractive cover Table of contents Introductory summary Introduction (Thematic Introduction) Main part (further background information, possible solutions, examples, etc.) Summary conclusion Make sure to adapt your structure to your content . For example, if your white paper is intended to inform the reader about a topic, you don't have to write about solutions.
You should also make sure there are enough subsections in the main part. This increases the clarity of the document. . The content In addition to the content, the language Australia Email List used and the number of technical terms should also be adapted to your already defined target group . Reduce the content to the bare essentials and leave out unnecessary details. Write short, concise sentences and use subheadings and bullet points to structure the text.
The optimal length of a white paper cannot be determined across the board. Again, focus on your clientele, as different professional groups handle a 0page white paper differently. Management staff would probably stop reading after the introductory summary, while the specialist would study the entire document. 6. The layout The appearance of