But, while it's important for marketers to keep interesting platforms on their radar, the first priority should still be to focus time, effort, and resources on platforms that are already thriving . To ensure you balance your time between new and old channels accordingly, focus on growth and refinement strategies on successful platforms, then stop for an hour about once a month to review the latest platforms. If you find a platform like TikTok that is relatively new and has a rapidly growing user base, brainstorm and plan some experimental posts.
Make sure you use your experimentation time wisely and on the right platforms. While TikTok is a great place to experiment and doesn't Uruguay Phone Number List look like it's going anywhere anytime soon, there's always the chance that an extremely niche platform, like Clubhouse, could be overshadowed by a larger competitor: Twitter Spaces. When deciding which platforms are worth watching or experimenting on, here are six questions your team should ask themselves: What are your active user numbers? Big numbers could mean and that you have even more chances to interact with a large pool of users.
Are publications or thought leaders talking about it? If a platform does not specify exact numbers, but many people, prominent figures or news publications are discussing it, it could be promising. Do older platforms have a similar tool and larger user base? If an older platform does the same thing, people may be hesitant to adopt a newer platform. For example, marketers primarily use Stories on Instagram rather than Snapchat . While Snapchat pioneered history, Instagram's interface and experience are things that many more people know, understand, and trust. Will my audience understand how to use the platform? Will my audience understand how to use the platform?