The WhatsApp Business API allows access to all WhatsApp marketing tools and is designed for medium and large companies. It does not have its own interface, since it uses that of the platform to which it connects. It can be your CRM or your email marketing platform. That is, it lets you use WhatsApp along with other marketing tools. For example, you can use a live chat platform to manage all Facebook Messenger and WhatsApp communication in one place. In addition, you have many functions that are added to those of WhatsApp Business, so you can take advantage of the full potential of marketing communications. WhatsApp Business API Features User access Unlike WhatsApp Business, with the API you can have unlimited users and devices on one account, making customer service and messaging marketing much more effective.
Account creation To start using the API functions, it is not enough to subscribe to WhatsApp. You have to request an account through a WhatsApp partner and give them information about your company to verify your account. But you also have to send another request so that the Poland Phone Number List green tick appears next to your company name in the chats. All this gives you more legitimacy in the eyes of customers difference between WhatsApp Business and the WhatsApp Business API is the way contacts are managed. With the API, you can import them from your CRM or another marketing platform where you have subscriber lists. Additionally, contacts have two ways to consent to receive marketing messages on WhatsApp. by sending a message to your business account or by checking a specific box on a registration form.
As long as they do not give their consent, you will not be able to send them messages through the API. It is a way to take care of the user experience in the application. Types of messages you can send with the WhatsApp API First of all, it must be clarified that it is not possible to make voice or video calls with the API. But you can show your brand on a company profile just as you would with WhatsApp Business. In short, the API is an alternative or a complementary channel to email marketing . So what is the difference between WhatsApp Business and the WhatsApp Business API? Session messages When a person customer, lead, contact starts a chat with your company, you have 24 hours to respond before the chat session expires.