In marketing is not enough: you need adequate tools. As anticipated, the sector is full of possible sources that allow us to enrich our data universe. Any examples? Let's start with Google Analytics which collects information relating to visits to the site but also the simple internal search field allows us to have the topics searched for by users.
Then we have the Search Console and all the possible advanced tracking - such as clicks on banners, for example - that we can manage with Google Tag Manager . We Cyprus Phone Number List then move on to more complex tools such as Google Optimize or the various ones: Hotjar Crazyegg Clarity These tools record user sessions and create heat maps to understand how users move and what they click.
To all this we possibly add the numbers of external databases such as contacts, leads, purchases on an e-commerce site, warehouse and shipments. data studio and google tag manager In these cases, for example, I suggest clients work with customized dashboards based on Google's Data Studio . This tool is essential for building customized reports .