The shopping pin and collections ad Best for: e-commerce brands targeting customers ready to make a purchase The upside: It’s a convenient user experience to shop right in the Pinterest app — and this ad format is convenient for brands, too. Pinterest can automatically create ads from an existing product catalog. For more control, you can also manually select shopping pins you’ve already created to feature in collections ads. Pro tip: Pinterest only lets you build collections ads if you’ve already made organic, shoppable pins for the items in your product catalog — but that’s pretty easy, according to Bittarelli. First, you must apply to create rich pins.
Then, send a feed file to Pinterest through Shopify or Honduras Phone Number List another e-merchant, and Pinterest will automatically generate pins for up to 20 million products. Source: Pinterest The downside: of optimization than Pinterest,” Bittarelli said. While you can still create all the product groups and campaigns you’d need in Pinterest, Bittarelli said Google is a little more hands-off, and can deliver a higher ROAS. A good example: This Fabletics collection ad allows users who are already looking for leggings to browse a rainbow of styles and price points without leaving the Pinterest app. For Fabletics, this advertising strategy has paid off — Fabletics said its Pinterest growth was tracking at 150% YoY in 2019.
Source: Pinterest 4 tips for making Pinterest ads perform Because Pinterest is a newer advertising platform, it has a few quirks that set it apart from other paid social channels. Our panel of experts gave us four tips for making the most out of Pinterest. 1. Optimize your metadata. Pinterest was built as a discovery platform, and that shows in its ad-building structure. Basically, you must create an organic pin before you can promote it. And the regular pin will appear in the search engine even after you stop paying to promote it. Getting your pins long-term organic search traction takes some technical talent, though — and Pinterest SEO requires a different skillset than paid social media marketing.