It is important to identify the target and study it, trying to provide solutions that sometimes the user does not know how to look for and explain to the search engine. It is important to work on these elements to improve the indexing and ranking of your portal.
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The research around the topic that we have carried out with the various Seozoom and Semrush allows us to actually understand what the people who search for that keyword want, what questions they ask and what it tries to solve. The important thing is always to satisfy the beneficial purpose , the positive purpose.