Instead of encouraging quick purchases and highlighting discounts, it focuses on offering extensive information about its products. The top menu of the Xerox website gives great prominence to customer service and the partner area . The personalized relationship with the customer is even more important in business-to-business e-commerce: customers are companies that are going to use the products they buy in their work processes, so they are likely to have frequent questions that they will need to resolve in a short time. . From consumer to consumer / Consumer to Consumer (C2C) In this ecommerce model, the buyer and seller limit themselves to making a specific exchange, such as selling a second-hand item.
Neither of them has any business intentions beyond that transaction. Therefore, the business is based on intermediation, on facilitating contact between sellers and buyers . Income usually comes from commissions on sales. Some well-known examples are marketplaces such as Saudi Arabia Phone Number List Wallapop , the Facebook marketplace , Airbnb , Vinted , Iberlibro or Blablacar . Some combine C2C and B2C e-commerce, because nothing prevents a company from registering as a seller if it is convenient for its strategy. The main challenge that this ecommerce must face is quality control of the product or service provided. For this reason, seller ratings are of great importance: they are the main guarantee of reliability.

It is very easy to use this type of commerce as a buyer or seller. Creating a C2C website is obviously another matter: a large community of users does not come together overnight. Success is based on finding a suitable market niche to facilitate intermediation, such as the. From business to employee / Business to Employee (B2E) B2E electronic commerce encompasses commercial relationships between companies and their workers . More and more companies are offering their employees an intranet or a private website that includes special offers, whether on the company's own products or those of third parties.