Privacy and security Image GA4 legal in Europe following new data privacy framework August 28, 2023 New EU-US data privacy framework brings legal clarity for Google Analytics 4 in Europe; companies still responsible for compliance. Source: Search Engine Journal Index Adoption of the EU-US data privacy framework Better protections than previous mechanisms.
The Swedish data protection regulator warns against Google Analytics Statement by the President of the Commission Framework Compliance Protocol for UK Phone Number List US Companies Protection of access to transferred data Future steps In summary There has been a significant development in the Google Analytics 4 affair, which is now considered legal in Europe following the recent adoption of the the European Commission. The news comes amid warnings from the Swedish Privacy Protection Authority (IMY) about potential surveillance risks associated with GA4.
GA4's legal status in Europe and the IMY warning are interconnected parts of a larger global narrative on data privacy, protection regulations and transatlantic data transfers. Adoption of the EU-US data privacy framework The European Commission has ratified the new EU-US Data Privacy Framework, stating that the United States provides equivalent protection for personal data transferred from the EU to that provided within the Union.