Facebook enables easy implementation , so that every advertiser has the chance to use this tool. Server tracking will prove to be a longterm and sustainable method in the future and should therefore be used by all advertising operators now. As a Facebook Ads agency, we would be happy to support you in implementing the Conversion API and want you to get the most out of your customer data and therefore your campaigns.
Frequently asked questions Which partner platform should you use for your conversion API? If you want to implement using partner integration, it is advantageous if your Consumer Mobile number Database website is hosted by one of the partners. You should then also use this to set up the API. A list of all partners can be found on the Facebook for Business website. What data can the Conversion API collect?
Three types of values can be tracked. On the one hand, web conversions, for example sales or registrations. Then there are postconversion events and, on the other hand, page visits. This gives you significantly better insight into the actions of your salespeople, as CRM data and qualified leads can be included. What problems do companies face that only use the Facebook Pixel and not the Conversion API?