You run the risk of them not completing their purchase if you force them to do so. For certain companies—for example, those that offer a SaaS program—customer accounts are essential. Other businesses must find a balance between: the risk of losing some prospects the possibility of keeping existing customers longer because they have a personal account. Of course, it is always possible to opt for an optional customer account model. After a purchase (without creating an account), you can invite your customers to create a personal account by offering them some extra advantage for doing so (discount, fast delivery, etc.
Prestashop and Shopify. What is the GDPR and what effects does it have on email marketing? What is the GDPR? The GDPR (General Data Protection Regulation) is a European regulation aimed at protecting the personal data of EU citizens and which came into force on May 25, 2018. In the new Customer Phone Number List legislation, the term "personal data" refers to any data that relates to an identifiable natural person. Therefore, email address, profession, age and gender fall under the definition of “personal data” for the purposes of the GDPR. Note: The author of this article is not a lawyer.
This article should not be taken as legal advice, but rather as an overview of the GDPR from an email provider's perspective. If you have questions about legal compliance with the GDPR, we recommend that you contact a lawyer specialized in data privacy matters. If you use email marketing in your company, it is important that you know this European law on data privacy. What is the purpose of the General Data Protection Regulation? Some of the main doubts that people have and that the GDPR aims to reduce are: Who has access to my personal data? Is my information accurate? Is my data stored without my permission? The GDPR aims to give EU citizens back control of their personal data.