In a desperate effort to try to attract tourism to our country, the state of Guerrero—one of the most affected by the COVID-19 pandemic, which so far has 11,177 confirmed cases and 1,389 deaths—has sparked controversy among Internet users. The reason? An advertising campaign. Although the authorities have repeatedly stated that this is not a good time to travel and spend time with friends, the Acapulco Tourism Promotion Trust thought it was a good idea to create a campaign to encourage young people of a certain social status to visit the port of Acapulco, leaving aside the health crisis and the situation that said city is really suffering. So under the slogan "There are no rules" and "Mom, I'm in Acapulco" the campaign created by the Materiamist agency, and broadcast yesterday, August 5, you can see an Acapulco full of excesses, luxuries, with risky and extravagant behaviors. "Today, we stop being a postcard from the past, today, we change the rules." Coupled with the little social responsibility that the advertising work demonstrates and the decadent creative quality, many have the theory that this was done by wealthy young people who have an image very far from what the tourist destination represents for the majority of Mexicans.
president of the Tourism Promotion Trust: The strategy seeks to 'capture' the interest of young millennials and centennials. However, the reality is that the response was negative and was full of ridicule, criticism and acidic comments, to which Pedro Haces tried to respond and defend at all costs by retweeting the supposed success of his campaign. Not understanding the picture Unfortunately, the problem lies in not understanding various factors that include the seriousness America Cell Phone Number List of the current situation, inviting young people with a good economic position to go tourism to forget that Mexico is at an orange traffic light regarding the pandemic that is ravaging the world. The color orange in our nation means that the risk of contagion is high and therefore, the recommendation to stay at home remains in force, as well as maintaining a healthy distance and the accumulation of measures that we have been given to protect ourselves from the virus. There is nothing worse than acting like a lizard when faced with painful situations that affect people or an entire country.
In Mexico it seems that the figures given day by day about the pandemic are already normal to us. We are getting used, unfortunately, to hearing that between 5,000 and 7,000 people are infected daily or that between 500 and 1,000 individuals die every 24 hours. There are already practically 50 thousand deaths! More than half the capacity of the Azteca Stadium! Issuing a campaign of this type that aims to reactivate tourism at a time when it is not possible to do so is macabre irresponsibility. This is not to mention that the image of a tourist destination that has been familiar for decades is lacerated by a message that seems absurd, excessive and risky. For his part, the governor of Guerrero, Héctor Astudillo, regretted the campaign, which he judged to be wrong, inopportune, insensitive and reckless. We do not ask ourselves how it is that there are "creatives" who can come up with things like this... what is surprising is that there are institutions that accept them without understanding an iota of social responsibility or the moment in which we live. A real disgrace.