Herbal teas are drinks resulting from lightly cooking dehydrated fruits, mixtures of herbs, roots, flowers or even spices. This infusion, in addition to having a good flavor, brings benefits to our health. According to the UNAM , in Mexico the intake of medicinal drinks obtained by said cooking predates the Conquest, and the domestic preparation of herbal teas is common in 80% of the national population. Tradition that is passed down from generation to generation. Such is the impact in the country, that in the Sonora Market, herbal teas represent 14.70% of the total products sold at this point of sale, and 120 of the 400 stores are dedicated to these merchandise. help vulnerable communities herbal teas And now, thanks to a socially responsible initiative, it will be possible to help vulnerable producing communities just by drinking herbal teas.
How to help communities through CSR One of the purposes of companies that align their business strategy with Corporate Social Responsibility (CSR) is the generation of initiatives that impact Ecuador Mobile Number List different areas. Such is the case of Restaurantes Toks —belonging to Grupo Restaurantero Gigante (GRG)—. Approximately 19 years ago, GRG integrated Productive Projects into its value chain , an initiative that seeks to increase the income of small Mexican producers, eliminate intermediaries and ensure that they find support to increase their production and achieve the export of products. Following this line, an alliance has been created between Restaurantes Toks and Fundación Flor de la Paz to promote the production and sale of herbal teas. Together they seek to recover the natural essence of herbs, adding a highly social and ecological purpose that has a positive impact.
Gratitude for the earth Flor de la Paz Foundation is an organization that was born from the collaboration of private investors, who acquired hectares of land in the town of Avándaro, which were damaged, since they used to be dedicated to potato cultivation. According to data from the Food and Agriculture Organization of the United Nations (FAO) , the production of this tuber involves a large use of chemical pesticides that severely impact the environment. help vulnerable communities productive projects Due to the conditions in which the soil was found, it was necessary to focus on its healing and making it useful. From this moment on, the Flor de la Paz project took on a meaning totally focused on social responsibility and helping the surrounding communities: A great effort was made and an ecological culture was created that contributes to the relationship between humans and nature and the direct link with well-being. Flower of Peace Foundation.