Identify relevant keywords Due to the limited content on your website, you probably won't be able to fit all the keywords you want like on multi-page websites. Therefore, you should plan ahead and research thoroughly. You want to include the most relevant keywords in your content. Start by doing a thorough analysis of your one-page website's content themes. Clearly define the main topics and key messages you want to convey. Whether you're showcasing a portfolio, promoting a product, or sharing information, identify key themes that form the core of your content. These themes will form the basis for choosing keywords that align with your overarching narrative.
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Keywords are not just strings of words; They represent user intent. So, consider the intent behind every search query. Are users just looking for information or ready to buy? Then, adapt your keyword selection to align with different user intents to increase your chances of appearing in relevant search results. You can also strengthen your keyword identification process by using online tools designed to uncover search trends and user behavior. A tool like Ranktracker's Keyword Finder , shown below , provides valuable information about relevant keywords, search volume, and difficulty ratings.