The recycling of techno-garbage or electronic waste in Mexico, particularly of disused televisions, is deficient due to the lack of culture and education of the people who do not know that these devices have various metals that can be harmful to their health. Rodrigo Gómez Cuellar, Marketing Manager of Sony Mexico's television area, told ExpokNews that only 10% of electronic waste is recycled in the country, which places Mexico as the worst nation in Latin America in this matter and the third with lower percentage of recycling globally. “In Mexican homes, 50% of the devices considered electronic waste are forgotten, while 40% are discarded incorrectly and only 10% are recycled properly,” he said. I consider that the growth of electronic waste has skyrocketed in recent years, given the digitalization of daily life, but these devices that are so essential in everyday life, when their usefulness ends, become a serious environmental problem and affect the health of people. people due to the amounts of lead, copper and arsenic they contain.
This problem, he said, requires that companies and governments implement information and educational campaigns so that people know and ask what they should do with their electronic devices when they no longer use them to give them an adequate final disposal. They promote the recycling of techno-waste Gómez Cuellar announced Argentina Mobile Number List the above when presenting the fourth edition of this program that seeks to continue capturing old televisions of both the Sony brand and other brands in Liverpool stores throughout the country. He explained that in the past three editions of his campaign “The move to better image quality” 112 tons of techno-waste were captured and recycled, equivalent to just over 8,200 televisions of all types, sizes and brands. He commented that the brand currently focuses on recycling televisions due to the expertise provided by this program for three years and that in 2018 they carried out a pilot in audio systems, but the logistics in managing electronic waste are very complex in their case. This campaign is exclusive to Sony in the country, it is not replicated in other nations and they have not spoken with other brands to work in synergy as an industry, he accepted.
In the case of Sony's Bravia and Master Series model screens, people will be able to receive a voucher redeemable for up to 10 thousand pesos for the purchase of a new television. He indicated that in 2016, 34 tons of electronic waste were captured, in 2017 there were 36 tons and in 2018 a total of 42 tons. Each year this campaign donates an average of 30 remodeled devices to various institutions of organized civil society. This 2019 we are working with the Cinepolis Foundation, which will receive the screens to be used in their own projects, such as the “Sight is Born Love” campaign. Lorena Guille, director of the Cinepolis Foundation, indicated that 10 of the televisions that will receive as a donation will be given to plastic artists to turn them into pieces of art and will later be auctioned to obtain more economic resources that will allow low-income people who suffer from of blindness due to cataract.