the message The campaign continues by showing how the altruistic and kind actions of many Santa Clauses have an effect on other people too. Making them welcoming and kind to others. Thus, a woman helps a man get on the subway when the doors close. A boy surprises his family , bringing with him some gifts and a Christmas hat. The city is invaded by goodness, kindness and altruism . Because there is a bit of Santa Claus in each of us, and what better time to remember him? The connection between Santa Claus and Coca-Cola There are many who think that there is an indissoluble bond between Coca-Cola and Santa Claus. To the point of believing that it was the brand that created her figure .
Obviously his origins date back to much Croatia WhatsApp Number more distant times, but this makes us realize the great influence of Coca-Cola in making his character famous throughout the world. It all starts from 1931 The first Christmas advertising campaign dates back, in fact, to 1931 and is due to the cartoonist Haddon Sundblom, who was asked to draw for the first time a Santa Claus in Coca-Cola style, with the classic red and white colors that characterize the cans of the brands. The campaign was a great success, and was the first of a long, long series.
Coca-Cola advertisement from the 1930s The collaboration between Sundblom and Coca-Cola lasted until 1964 and gave the brand many depictions of Santa Claus: intent on reading the letters written by children while sipping a Coca-Cola or resting after a long day at work. Also accompanied by slogans with a great impact with the aim of strengthening the link between the brand and the imagery of Santa Claus , such as: “Bring home the Coke” Coca-Cola “Bring home the Coke” campaign (1930s) The Coca-Cola Truck But when we talk about Christmas, it is impossible not to mention the very famous Coca-Cola truck : a red Christmas truck that has been bringing the brand to the streets all over the world for