Mexico dedicates only 0.5 percent of its Gross Domestic Product (GDP) to the areas of research and development, according to statistics from the United Nations Educational Organization. The figure is much lower if we compare it with countries such as Israel, South Korea, Japan, Denmark or Sweden, which invest 3 percent of their GDP. Obviously, it is necessary to increase investment in research and development to generate better solutions to the current problems that confront us globally and locally, however, we cannot leave all the work to governments; Responsible companies must also invest in research so that there is real growth. Kellogg is one of those responsible companies that invest in research, so much so that it has a specialized institute called the Kellogg's Institute of Nutrition and Health (INSK), which each year holds a call for Support for Research and Nutrition Projects (APIN). One of the main objectives of APIN, as well as of the institute, is to support scientific research that in Mexico contributes to the generation of knowledge about health and nutrition, as well as to disseminate information based on scientific evidence under the same approach.
One of the main objectives of APIN, as well as INSK, is to support scientific research that in Mexico contributes to the generation of knowledge about health and nutrition, as well as to disseminate Jordan Mobile Number List information based on scientific evidence. Tweet this sentence. “We believe that all companies and Kellogg must have a footprint of social responsibility, which not only involves the communities where we work, but also teachers and scientists, who in one way or another allow us to understand what is happening. happening in our communities. In this case the Institute (INSK) seeks exactly that, to develop science for Mexicans, by Mexicans.” Alberto Raich, Vice President for Latin America of Kellogg's commercial area, stated in an interview. This year, in its ninth edition, APIN allocated an amount of $1,200,000 pesos for the winning projects. In total, 170 research projects were applied for, of which 25 percent were finalists, and after an exhaustive evaluation, four winners were determined.

This program is an excellent example of how responsible companies invest in research, in this case locally and directly aligned with the company's core business: food. Support for Kellogg's applied research benefits Mexico and Colombia; However, the projects from both countries do not compete with each other, since each one has its own budget and jury independently. Meet the winners of the ninth edition APIN 2018 Dr. Emma Adriana Chávez Manzanera from the Salvador Zubirán National Institute of Medical Sciences and Nutrition. Dr. Chávez's project is called “Effect of a multidisciplinary treatment for weight loss on neuropsychological processes in metabolically healthy and metabolically ill subjects with obesity.” Background: being overweight or obese throughout a person's life is associated with a greater probability of developing dementia in subjects over 60 years of age, compared to thin subjects of the same age. Due to the obesity rates in Mexico and the increase in the population pyramid towards aging, Dr. Chávez together with her team seeks to determine if obesity can really be a modifiable risk factor in cognitive functioning through a multidisciplinary program to weightloss.