If you have received the following alert from Facebook, don't be alarmed! There is a solution and I will explain it step by step below. The following message has been appearing for some days for people who run ads on Facebook or Instagram and who use the Facebook ads manager: “Apple announced the implementation of changes to iOS 14 the week of April 26th. These changes will negatively impact your business because you send events using the Facebook pixel or SDK. Facebook's solutions to address these Apple changes in iOS 14 will be applied to your ad account soon. You may see a difference in your ad reporting when Apple releases the changes in iOS 14 . To help you prepare for these changes, we've created a Resource Center with tasks tailored to your business. We recommend completing your tasks now.” Apple announced the implementation of changes to iOS 14 the week of April 26 How Facebook's aggregate event measurement works Setting up Facebook aggregate event measurement Measuring aggregated Facebook events Apparently Apple has updated its privacy policy and to continue providing data to Facebook, Facebook advertisers need to verify their website domain to prove that they are not collecting data from third parties without permission.
This may interfere with ads not being displayed for those using the iOS 14 operating system. Prepare for iOS 14 changes Domain verification required If the above notification does not appear, you can follow the following steps to verify the domain of your company's website. Facebook already has this authentication tool within the Business Job Function Email List Manager. The first step is to find out if your company has a business manager, to do this go to: https://business.facebook.com/select/ . Selecting Facebook Business Manager If you don't find any business manager, you can create one on this same page ( https://business.facebook.com/select/ ), but if you do, just select the desired business manager. Enabling your domain in Facebook Business Manager to show ads on Apple devices after iOS 14 changes Immediately after selecting your business manager, you will have to access the “Business Tools” Menu in the top left corner of the screen. Tool for companies Facebook ADS - Business Then select the Business Configuration option.
Facebook Business ADS business configuration In Business Configuration, find the “Brand Safety” option on the left side menu of your screen Brand Safety: Business Setup As you can see in the image below, the Shape Web domain is already verified, but to check the domain of your company's website you need to click on the “ Add ” button Domain verified on Facebook Business - Shape Web A pop-up will open for you to enter the address of your website, for example “meusite.com.br” . Fill in the field and then click “ Add domain ” Add website domain on Facebook A code will then be made available to be inserted on your website so that Facebook can verify the authenticity of the order. Insert this code in the indicated location or ask your website developer for this code to be inserted. The code to be entered will be similar to the following Inserting Facebook Business code into your website After including the code on your website, click the green “Verify” button. The text next to your website address will change from “Not Verified” in red, to “Verified” in green.