When we talk about SEO and content we immediately think of articles written for blogs and sites that must capture the attention of users and give them the answers they are looking for. Usually in web marketing strategies we move from providing information to trying to convert the reader into a customer . Not all ecommerce owners think about how texts can help increase sales . Very often when the SEO specialist invites you to carefully curate product descriptions and insert original images, those who manage an online shop snort at the thought of how much time and money these operations can take. The quickest solution is to recut the same skimpy text for each object and perhaps take it from an online catalog or copy it from the supplier's website. Sure it saves time, but it's of no use . And therefore the "saved" time turns into wasted time.
It is true that some products are bought even if the description on the e-commerce site is only one line and accompanied by a single photo, but in the majority of cases well-written information encourages the user to make the final click. READ ALSO: " M-commerce definition: Ecommerce purchasing from mobile becomes the norm " Long or short product descriptions? The answer is: effective In a general sense, when it comes to content marketing, discussions on the length of texts are wasted. There are those who say that search engines and users prefer large texts in which to find all the Macedonia WhatsApp Number List answers they are looking for on a topic. There are those who say that articles that are very focused on a theme and can be read quickly are more effective . digital agency marketing - marketing strategies for ecommerce The reality is that it depends on the type of topic being discussed and the type of reader , so there is no ideal number of words that makes a text a success.
All this also applies to e-commerce product descriptions. If a product is in common use , with characteristics well known to everyone or purely technical, the information to be given to the potential buyer will be few, clear and precise . READ ALSO: " How to increase the sales of an e-commerce site by optimizing the contents . Part II" Very particular or innovative products will certainly need more in-depth descriptions that can make the true value of the object clear. In this case, in addition to the use of keywords, it is useful to divide the text into points by creating small paragraphs that answer the most common questions (just like in typical blog posts). The basic rules for a good product description on ecommerce are: Enter accurate and complete information Explain how it works and what it is used for Make people understand all the advantages that make the product unique Also provide information on availability and shipping Writing correctly is useless if you don't know your typical customers. Let's take a closer look at this fundamental point.