An institutional website shows the company's identity on the internet . It is a fundamental instrument for developing a strong digital presence that generates opportunities . Developing an institutional website is a process that requires studies, the creation of a project and the application of the necessary resources so that it meets the proposed objectives. To do this, it is necessary to create an appropriate structure. But do you know what structure an institutional website should have to successfully meet the company's objectives ? We prepared this article to show the importance of the basic structure and how to build it . If you need an institutional website for your company, enjoy reading it even more. What is an institutional website? When the commercial internet was launched in the mid-90s, the corporate world saw an opportunity there and began populating it with the first websites. The important thing was to be present .
The evolution began when designers began to invest in aesthetic solutions and create more beautiful and inviting layouts for reading texts. The next step was to provide features . Users' expectations since then have been to have on the corporate website a tool for finding solutions to their problems, an area to facilitate business relationships Oman WhatsApp Number in a more fluent and efficient way. Institutional websites are the face of the company on the internet and a virtual place for relationships with the public. They exist not only to mark the company's existence in the digital world, but, as far as possible, to add information, functionalities and services. Its task is to integrate the consumer into the business, whether disseminating information, providing online services or resolving their demands. Structure, resources and contents Designers and information architects develop web projects thinking about customized solutions for clients .
Therefore, they start from a problem to generate a website that is aesthetically and functionally suitable for the case. The structure of an institutional website , therefore, reflects previous studies carried out by these professionals to give maximum visibility to what customers need. There is no standard to follow, however it is worth highlighting that the structure must direct users to the content they are looking for and explore the resources available on the site. The topics below represent the minimum that an institutional website must have for a good structure to be set up. Let's see. Institutional It is the presentation of the company , the first reason for an institutional website. In the menu, it usually appears as “Who we are” and that is exactly what it needs to say: who is the company behind this page. The content must reflect the business positioning and showcase its mission, in addition to being an excellent space for exploring keywords for search engine optimization.