Every two months, a water bill arrives at our homes that tells us the consumption corresponding to the period, but do we really know how much water we use daily? How do we know if we are using too much or if we are using it well? There is a new device that can help us with this task. This is Oasys , a wall lamp that lights up and shows the amount of water being used in real time. In addition, it can be compared with the previous week's consumption and even tells you the consumption compared to that of your neighbors. l lamp According to Oasys Head of Business Strategy, Daniel Martin, the system becomes a type of game for people that encourages them to save more water; especially in homes with children, because they take it as a challenge. Good results have been achieved so far; Pep Viladomat, head of product development, has monitored the implementation of the project and found a significant reduction in consumption, there are even those who reduce the time during the shower by half. How does it work? The lamp works through a wireless sensor that surrounds the water outlets, detecting the amount of liquid that is consumed. It subsequently sends that information to a screen that shows the liters consumed and the comparison with other days, so that the progress can be seen. The aim of this lamp, which was developed in 2014, is to create awareness in the user about saving water beyond economic savings, starting at home, to be able to replicate good practices at school or work.
lamp2 In the future, it is expected that the device Phone Number List will offer more detailed and accurate information about the appliances that consume water and can identify which ones are in use, using microsensors. The idea of the project began as an application on the mobile phone, however the developers did not want it to be one application among thousands that after a while are forgotten on the cell phone; They sought to be present in the lives of consumers.How responsible are you when driving?If while driving your car you check your cell phone to respond to messages, make calls or check the GPS, you should take into account the information from the National Council for the Prevention of Accidents, since according to the institution, people who have these practices run 4 times the risk of having an accident. Driver via shutterstock Driver via shutterstock According to data from the Red Cross , 18 thousand people die annually in Mexico due to car accidents, and according to WHO figures, worldwide 1.5 million people die from the same situation. To counteract this situation, the mobile phone company Telefónica Movistar carries out the Drive Responsibly campaign in Mexico, which is focused on preventing car accidents by creating awareness. The brand disseminates the campaign through its social networks, addressing vehicle drivers and encouraging them to avoid distractions that cause any type of mishap or accident. The campaign aims to raise awareness of how serious it is to be distracted by alternative activities while driving a car, seeking to promote the responsible use of ICT. In this way, the company is not only dedicated to the sale of cell phones, but also promotes responsible consumption among users, assuming a commitment to society.
Can a beer be transgender?No label1 One of the most important challenges that brands face today is the speed of cultural changes that force them to transform to stay up to date, covering the needs of the market and speaking in the same language. In recent years, inclusion has become a fundamental part of this, mainly with regard to gender equality and respect for the LGBT community, which is why various brands have chosen to communicate their commitment in a particular way by integrating it into the communication of their products. This is the case of the Scottish craft beer brand BrewDog, which recently launched its "No Label" edition on the market , a drink aimed at the LGBT community, whose launch coincides with the opening of the company's new headquarters in London and was truly controversial among consumers.What began as an effort to support the LGBT community was considered by a large number of consumers to be a mockery of the transgender community and the constant fight for their rights, but what makes this product a legitimate endeavor? Far from constituting another case in which brands integrate the rainbow into the branding of any product, it is a legitimate effort by the brand to take advantage of the characteristics of the drink to link it with its commitment to the LGBT community. No Label2 Kölsch 4.6º beer is made, as tradition dictates, from top-fermenting yeasts, but it is stored under low temperature conditions to give it the characteristics of a lager, which is why it defies the classic definitions of both categories.