The future is being created now Adobe introduced an incredible innovation in the fashion industry: the "Primrose", a dress with digital fabric that has the ability to change in real time. This revolutionary fabric, revealed during the Max Conference, is considered a type of programmable screen. If you didn't get the chance to see it, check out the video below: The rapid evolution of generative artificial intelligence (AI) is bringing significant changes to the fashion market, and it is natural that many companies, including uMode, are exploring these innovations. In recent times, we have been questioned by several market leaders about our approach to these innovations. Therefore, we decided to share “a taste” (as my partner Sandro Costa says ) of what we are developing in collaboration with large fashion groups here in Brazil. In the fashion market, several technologies are already being successfully applied. Some of them have specific results, such as improving the fit of clothes, composing looks and even transforming static photos into contextualized images, including replacing models in the images. The future is being built now At uMode, we are conducting an innovative experiment in partnership with a fashion group (which we cannot reveal the name of yet), which is facing an interesting challenge. After the contract with the model was concluded, some pieces from his collection were sold out, making it impossible to publish certain catalog photos that made up the looks. Instead of doing a new photo shoot, we use artificial intelligence to reposition static photos and replace models with images of people that look extremely realistic. The result was surprising.
The images obtained presented subtle Qatar Mobile Number List movement, context and an authenticity that does not betray their creation process through AI. However, as in any innovation process, we face technological limitations that still restrict large-scale application. Currently, the process is highly customized to meet the specific needs of each project. We believe that, given the rapid evolution of these technologies, brands will soon be able to incorporate them into their operations more broadly. uMode is at the forefront of this advancement and is committed to evolving these initiatives in collaboration with companies that share the vision and belief in the power of innovation. Generative artificial intelligence is shaping the future of fashion, and we're excited to be part of this transformation. The challenge of the Innovation area X the daily routine However, despite the enthusiasm surrounding innovations, many companies face an ongoing challenge: the day-to-day routine that "swallows" creativity and experimentation. Even with areas dedicated to experimentation, the constant pressure to keep the “core business” running often suppresses the search for innovation. It's common to hear phrases like "that would be cool to test" or "one day I want to implement that" in large companies.
Although there is a spark of enthusiasm for innovation, this spark often quickly extinguishes amid the daily hustle and bustle, in a tendency to retreat to what is familiar and safe, that is, the famous “it has always been this way” that I so abhor…. I believe that constant innovation is the key to the future of fashion and at uMode we are committed to keeping that flame burning. Generative artificial intelligence is shaping the future of fashion, and precisely for that reason, I want to invite you... What do you think about creating an AI prototype for your business in just 10 days? If you are part of a fashion company and want to explore the potential of generative artificial intelligence, I invite you to participate in our IA SPRINT event . For 10 days, you will have the opportunity to create AI-powered prototypes for your fashion business. This event is designed to help companies harness the impact of AI in a practical and effective way. You will have a complete immersion in artificial intelligence, understanding its applications, limitations and possibilities for impact on fashion business. And all this, working alongside a team of experts, including experienced fashion professionals, software engineers, analysts and data scientists.