Users of this social network seek the wow effect, seek to be surprised and discover incredible places, characteristics that are in line with the ages of the audience that most uses Instagram, which is 30% between 18 and 24 years old. The reach may fall a little in terms of advertising, since Colombia, for example, is ranked 18th this time, with 18,000,000 advertising audiences. However, our experience as a digital marketing agency tells us that Instagram can surpass Facebook in this section, thus being a more effective social network (less audience, equal reach). TIKTOK, A TREND ON THE PROWL This social network realized that videos would be the king of content in the near future. It took this premise and adapted it into an immersive experience that quickly hooked thousands of people.
Its accelerated growth has allowed it to USA Phone Number List step on the heels of Instagram with a total of almost 1 billion active users per month. Any digital marketing agency that wants to use TikTok must pay special attention to trends since this social network is not driven so much by the wow effect but by trending topics and virality. If the hotel's communication concept is risky, adventurous and for young people, this social network is the right one. Colombia is ranked 19th in the ranking of countries with the largest advertising audience through TikTok (13,600.00 active users per month), a fairly low position but which, surely, will not take long to increase due to the boom and advertising that is making this social network. Incidentally, it has a much greater force in very young audiences between 18 and 24 years old (who occupy 42%) and even younger.
FREE ADVICE WITH A PASSIONATE DIGITAL MARKETING AGENCY All of these tips will be more useful if a professional passionate about the digital world and the hotel sector accompanies you in the process. There is much more information that you should keep in mind, we want your passion to grow as much as your business, so if you came this far we will give you free advice by clicking. TIPS THAT EVERY HOTEL SHOULD USE WHEN MANAGING SOCIAL NETWORKS In recent years, three things have become fashionable: TikTok, face masks and a much discussed word: reinvention. A term that is exhausting for many people and that generates a great debate about why we should rethink things, companies, ideas and ourselves. SUBSCRIBE Would you like to receive useful digital marketing recommendations? Subscribe now.