Nowadays, the community manager profession is in high demand by organizations of all types, from freelancers to listed companies. Starting to get clients when you start working as a community manager is one of the challenges of the profession. That's why with this guide we want to help you attract clients for a community manager . By following a few simple tips available to everyone, you will see how your customer base continues to increase. Keep reading to learn how to offer services and attract clients as a community manager . Index How to attract clients for Community Manager Master social networks and remain constantly adapting Offer Community Manager services Cronoshare: the digital platform that helps you get clients Attract clients for Community Manager Are you a Community Manager and need clients? How to attract clients for Community Manager In an increasingly digitalized world, ironically one of the big problems when it comes to getting clients is convincing them to invest in Digital Advertising. To be a community manager you must develop your sales and communication skills, since that is where a large part of the success of this profession lies. The client who is going to hire you, as a general rule, believes more in traditional advertising than in digital advertising.
The same does not happen in larger companies, where innovation in processes comes sooner. Needless to say, you must have extensive knowledge of Social Networks, but for companies and freelancers you must also know all the techniques used in traditional marketing. Here are some points that I want to recommend to you so that you can prepare before the appointment with your new probable next client. To begin with, one goal you should set is to offer the best treatment to your current and future clients. That's why we present some tips to make it easier for you to deal with customers: Analyze your future client : check their website, their social networks, their company profile, the services they offer, etc. Prepare yourself emotionally, psychologically and professionally for all situations that may arise with clients. Prepare a marketing plan USA Student Phone Number List according to your sector, competitors, type of clients, etc. Ask other clients in the same sector for guidance. Even if the client wants to use your services to carry out traditional marketing actions, here we explain, based on the experiences of professionals, what the main drawbacks of this type of advertising are today. You can make a comparison between offline and online marketing. As a community manager, digital marketing management is your strong point and in which you will be able to optimize all processes in detail, controlling the budget and maximizing ROI.
Even so, if your clients insist on traditional marketing, present a plan according to their sector and objectives in this way: Advertisements in newspapers or magazines. Presents the budget for the ad format and indicates the duration, publication dates and approximate number of impacts. For radio ads, the same thing happens as for print media. Prepare a budget with the number of listeners, the message to be transmitted and the dates of its broadcast. Other advertising media such as postcards, flyers, banners, etc. It is more difficult to quantify than the rest of the channels. Master social networks and remain constantly adapting Social networks, on the other hand, always offer the most accurate estimated reach and you can segment by factors of age, location, interests, platforms, etc. Some of the preferred platforms of community managers to carry out their digital marketing actions: Facebook : the benefits of this social network are many, but we highlight its excellent constant information flow, the possibility of close communication, dissemination of content, attracting followers or fans, visibility of our brand and online positioning and reputation. Twitter : we can inform and share valuable content, manage the company's community and its messages, carry out segmented marketing campaigns, provide more personal customer service, etc. YouTube : it is the best source of audiovisual content to share on your other social networks. Linkedin : with Linkedin you can generate business opportunities, interact with leaders or references in our sector, reinforce our brand, exchange information and resolve doubts and questions.