The thermometer reaches 30 degrees in the shade, you incorporate ventilated shoes into your usual clothing and you dream of soaking in the pool, the sea or in a puddle if necessary. But that is not the worst. The worst is yet to come and it hurts more than a sunburn from falling asleep face down in the sand: your blog visits drop at the rate at which ice cream melts in summer. No matter how much it hurts your pride, analytics don't lie. Your “loyal” followers are sunbathing on the beach or discovering themselves in the mountains. And you writing... Summer blogitis, that anxiety that stalks us when visits decrease in summer , has phases and symptoms that are easy to identify: Surprise: One day we make a routine visit to our ' analytics'.
You see slightly lower numbers and think it's just a "temporary adjustment." "It can't be true": On the second day a small knot begins to progressively rise from the stomach, and on the fourth day it C Level Executive List has already crowned its final rise to the level of the throat. Visits are not raising their heads and comments have decreased significantly. You feel like everything is collapsing, that you are the worst blogger in the world and that your project makes no sense. Then the trick question appears: Who would tell me to get involved in this? Bad dream: After a few days we resort to denial and conclude that the world has no idea, that Google is wrong, and that everything is a conspiracy.
If you are superstitious you may blame it on not having lit a bonfire to celebrate the summer solstice. "It's true": Yes. What's the true. Accept it. Visits are not going to grow no matter how hard you try. Action: If you are persistent, you will try to find solutions to experience that rush of optimism that you feel when your website traffic increases. With a little luck, summer will be over and visits will have increased on their own. If you haven't learned your lesson, next summer you may be in for another "surprise." GIVE IT A BREATH The good news is that summer bloggitis has a remedy. Do new things: Summer is time to innovate, surprise your audience (the one that remains) and yourself. Open a new section where you publish topics with an original approach.