Lidl campaign – 20 January 2020 Insert a graphic idea into your editorial plan that fits perfectly with this day. Remember that Real Time Marketing is not a strategy suitable for all brands and must be used intelligently so as not to trivialize individual events. #2 Play with words Forst blue monday Forst Graphics – January 20, 2020 If Blue Monday has been declared the saddest day of the year, use its notoriety to put a smile on your consumers' faces. #3 Become the solution to the problem You can also leverage human psychology by promoting the solution to the problem that arose on the "sadest", coldest and rainiest Monday of the year. #4 Promote your products It is said that shopping is the best medicine against bad mood, so why not promote your products during this unfortunate day to entice consumers to buy? Furthermore, the idea that the offers are limited in time pushes the most loyal consumer to take advantage of them immediately.
kiko marketing Kiko IT'S COOL TO BE BLUE campaign – 01.21.2019 #5 Send newsletters! Blue Monday e-pharma eFarma Group Newsletter 01.20.2020 Newsletters are not dead, on the contrary! An email on this day is almost a must, especially if accompanied by a fun creative and communicative format. So, to conclude, I think that although we are talking about the "saddest day of the year" in marketing terms we can say that the concept has become so viral that it is exploited by many other companies in the most varied sectors. And don't forget that the "happiest day of the year" falls in June, again calculated by the researcher Arnall ( as forcedly as the calculation for Blue Monday ) based on outdoor activities, nature, social interaction , the Belgium Phone Number memories linked to previous summers, the temperature and the anticipation of the holidays.
+3 Deepen your knowledge of social media marketing with: CATEGORIES Communication , Marketing RECOMMENDED READINGS Pinterest: what to know about the platform 5 marketing-themed films and documentaries not to be missed RECOMMENDED PRODUCTS Content Creation Learn to ideate, plan and create effective content for social media Find out more Editorial Plan Learn to structure and manage an effective PED for your social channels Find out more CopyWriting Learn to write effectively on the web and beyond Find out more CopyWriting Learn to write effectively on the web and beyond Find out more Editorial Plan Learn to structure and manage an effective PED for your social channels Find out more Facebook Adv Learn the basics of FB Advertising and delve into more advanced concepts Find out more Marta Vannelli My name is Marta Vannelli, I'm 24 years old and I live in Rome. Some would say I'm stubborn, others proud... I'm certainly an enterprising person with lots of "whims" in my head! Graduated with 110L in Marketing and Communication, I became passionate about Marketing and Branding in all their nuances. On the second point, in particular. You can find me on Instagram as @sbranding_ where I have fun creating co