It is better to choose collaborators in the area since habits change from one city to another and knowing the habits and customs of the inhabitants of a neighborhood or city is a fundamental element. Mobile friendly website : it may seem obvious to talk about mobile friendly even today, close to 2017, yet around 90% of local businesses do not have a website or, if they do, it is not optimized for smartphones. Facebook advertising : this activity is linked to point 2, but it is always preferable to split them into different actions since.
The skills required in managing advertising on Japan WhatsApp Number Data Facebook are not the same as those who have to manage a page. AdWords and AdWords Express : the possibility of geolocalizing advertising content and directing it extremely precisely to the target is an opportunity too good to miss. Content marketing : we are not talking about the simple copywriter or the figure capable of writing down the content for a blog in a short time. The local content curator knows the habits,
Customs and traditions of the city/area in which the company is located and is able to create original and creative content, capable of obtaining engagement and being found by search engines. Reputation management : today even the neighborhood take-away pizzeria has enormous interests in monitoring its reputation because a negative review or one star less among the search results can lead to large losses (or lost revenue) in favor of those who instead take care of the own reputation. Good reputation is directly related to increased visibility on Google.