Inbound marketing has now established itself in the digital world as the most effective strategy for attracting and converting potential customers into leads. In fact, Hubspot's State of Inbound 2016 research states that 84% of marketing professionals give priority to inbound techniques. In this article we will try to analyze in detail the inbound strategies such as Contents E-mail Social media SEO Companies continually looking for new B2B business opportunities find inbound a perfect solution to simultaneously manage content marketing activities , sending emails, corporate social media , SEO, blogging and increasing lead generation . Let's see together some inbound tips for finding new B2B business opportunities.
Contents Rework existing content Updating the company blog with always fresh content is hard work but it pays off: Hubspot research speaks of a +67% of valid leads obtained by B2B companies with an active blog compared to those that don't have one. To overcome the Australia Telegram Number Data problem of content creation, it is sometimes possible to rework an already published post giving it a different shape. For example, an infographic can become an article and vice versa, an eBook can turn into a shorter slideshare , perfect for LinkedIn's professional audience, and so on. A separate mention for video content which, according.
to data released by Cisco, represents 55% of web traffic and the figure is destined to grow, so we strongly advise you to transform the presentations you already have into a creative film. Transform FAQs into content Are the most frequent questions asked by customers and prospects always the same? Why not transform them into useful content visible to everyone? If you already have a FAQ (frequently asked questions) section on your site, you can rework it to delve further into the topics and create links with other blog posts. This willingness to meet user needs will be greatly appreciated.