To begin, you must take into account some basic caveats: the titles must summarize the content of the text. They must contain the keyword and give an idea of what can be found in the body of the text. On a website, users use a different reading system than we use when reading on paper, since we scan the screen from top to bottom with our eyes. For this reason, it is necessary to concentrate the information load in the upper paragraphs and reduce the importance of the text as it is lowered. This structure is the classic inverted pyramid, and is commonly applied in Internet news portals, as well as in the written press. In addition to using this structure, it is very important to separate the text into paragraphs of adequate length so as not to tire the user. A few lines per paragraph may be enough to communicate an idea. Regarding the way of presenting the main ideas , the use of lists numbered by points is a simple way to structure the content and get the reader's attention. Text organized with lists is more comfortable to read and keeps the user on the page. Another journalistic writing guideline that can be applied to create better written texts is the so-called “3C rule.
And it consists of the following elements: – Clarity: transmit ideas using technical language, but easy for readers to understand. – Correction: slang should not be used and it is necessary to take care of the spelling of the texts. – Conciseness: the message should be as brief and direct as possible. – Tone: a fourth element can be added to the 3C, the tone. The text must be kept at an active pace to avoid Oman Telegram Number Data monotony on the part of the reader. How to create quality content for the web The continuous changes in Google algorithms have made it important to create quality content to be well positioned. Search engines positively position those websites that contain useful information and content of interest to users. The objective of publishing quality articles is for the website to be recognized and perceived as a reference source in the sector. Likewise, low quality articles must be avoided, since they generate rejection by readers and are penalized by search engines. Quality articles are understood to be those that meet the following conditions: – Written by experts considered credible sources in their field of knowledge. – Content published on prestigious sites with a link to the original source. – New and original content. – Articles of considerable length and with careful writing.
Use SEO wisely Writing content to publish on the Internet from an SEO point of view can be complicated, since we must try to achieve a keyword density. That is, three or four words should be repeated between 2% and 5% throughout the text. The words must be inserted naturally to prevent search engines from taking it as spam. A good number to use is three keywords (one primary and two secondary). Another important part of SEO writing is the use of meta tags, which make it easier for search engine engines to find information. The meta description, for its part, must be unique for each entry, since using the same one in several articles can cause duplicate content problems. Using bold is an additional way to not only highlight a phrase in the text, but to indicate to robots what our priority keywords are . Robots identify a word in bold faster than one that is not. We hope that these tips will help you improve your web writing as well as improve the positioning of your corporate blog and that the time you spend writing will pay off on Google. If you want to delve deeper into the topic, here is a link to download our complete Web Writing Manual completely FREE . We hope it helps you!