Why doesn’t the PR industry self promote their own value? Physcian, heal thyself! (I added this paragraph after I posted) As an industry analyst, here’s where I’ve noticed a difference between companies with PR and those who don’t: Ability to hire PR services is sometimes an indicator of maturity I’m mainly looking for briefings from companies that are ready for prime time. They are established, have a solid product, and are ready for adoption by Fortune 5000 enterprise companies. These companies don’t have time to deal with a startup that may not last the test of time, or have weak infrastructure. As a result, often established companies may have significant funding, or a revenue stream and thereby are able to afford a few thousand dollars a month for PR services.
That a startup is beyond Venezuela Phone Number the garage (but not always) Outsource listening, but don’t replace –enhance Secondly, some PR folks at companies have an actual job to follow all the tweets and blogs posts of analysts (wow what a job, yikes), but they don’t just have to watch analysts but also, media, press, bloggers as part of their full time job. Since a lot of what we do (myself included) is likely noise to any specific person, the role of PRs job to listen makes them a valuable filter, who can bubble up key findings to the client. The only caveat being is that startups should of course monitoring and part of the conversation, you can’t completely outsource this. Sometimes, they have successful pitches Setting up meetings and the pitch. PR folks are professionals at pitches (granted, many of them are sub-standard) and going to be pitching to me, I’ve found that many who get me to respond.
Know my coverage area (social networks, community platforms, applications, widgets) also pay attention to my schedule and know when to reach to me. Some savvy PR folks know that they can automatically submit to my weekly digest of social networking events –making their clients happy Benefit from refined communications Also, I’ve found that during briefings, companies that have PR services often do a better job at communicating to me. How is it different? The entrepreneur without professional communications help may often yammer about how great their technology is, or spend time sharing his passions. The entrepreneur who has professional communications help often focuses on business solutions, able to talk at the market level, and puts the value statement right up front.