From Facebook's headquarters, the direction taken regarding the integration of the various instant messaging platforms that belong to the most used social network in the world seems clear. How is Facebook moving to manage this process? What opportunities might there be for hoteliers? Let's take stock taking inspiration from what was anticipated by Wired . Chat from Instagram to Messenger and vice versa “Our new logo reflects a shift to the future of messaging, a more dynamic, fun, and integrated way to stay connected to the people you're close to,” Messenger vice president Stan Chudnovsky commented on the company blog. In fact, Messenger has changed the colors of its icon a few days ago, inheriting the shades that distinguish the Instagram application.
From the latter, Messenger has also Australia Phone Number taken some features - currently being released in Italy - which will allow users to personalize their conversations even more . So welcome to the new selfie stickers, chat themes and personalized reactions. Individual messages will now be able to receive tailor-made replies, which can disappear independently thanks to the so-called “vanish mode.” If the tone of voice of your hotel's communication is on these frequencies, you will now be able to interact with customers in the way most convenient for you, including through the instant messaging ecosystem owned by Facebook. In this regard, remember that the platforms intended for this use allow a dialogue with your customers not only in the pre- and post-stay periods, but can also be used during the customer's stay in your hotel.
By taking advantage of this opportunity, you will have the opportunity to verify that the ongoing experience is to your liking and thus increase the probability of receiving positive feedback once the trip is over , especially at a time when compliance with current legislation to combat the spread of covid-19 requires interpersonal distancing. Don't underestimate the expectation of being able to acquire new contacts using Messenger either, which we had already talked about in another article of ours . Towards a single, large ecosystem The new cross-app communication system that Facebook is moving towards may therefore want to exploit all the strengths of the various platforms connected to the Menlo Park giant, namely Messenger, Instagram and WhatsApp. If there are fewer and fewer doubts about the usefulness and opportunity of integrating Facebook and Instagram - moreover recently both can be managed from a single platform - remember to consider the possibility of integrating WhatsApp into your marketing plan.