Combining poetry and craftsmanship in a feminist, ecological and innovative project that is told (also) through social media. This is the objective of Misia , a small artisan brand born just over a year ago in Friuli Venezia Giulia, but capable of cultivating an active and participatory community. Thanks not only to the strength of the project itself, but also to the communication strategy developed by the founder, Elena Tuan . Born in 1993, with life and work experiences in Europe and New York, Elena is the mind and hands of Misia. We met her to find out how she developed Misia's brand identity and what the secrets of her community are.
shopmisia instagram shopmisia's Instagram feed Creativity DX Leads on Instagram Misia – by Artemisia Gentileschi, Renaissance painter – is an innovative craft and poetry project designed to celebrate female creativity and stimulate reflection on poetry and women in literature and society. Everything was born, as Elena says, from the awareness that, even in the largest anthologies, the space reserved for female poets is marginal, hence the idea of associating poetic compositions with something tangible, a bracelet made entirely by hand.
In this way, the words and the bracelet can, together, reach even where anthologies and poetry collections do not reach. “But Misia's identity has evolved over time,” explains Elena, who explains to us that it is a project in progress that aims to escape clichés . To achieve this transformation, the young poet and artisan decided to also modify the communication of her brand, studying a coordinated image that reflected the message to be transmitted. This is how the strategy development channels were chosen: a website to present the project in its entirety, an Instagram channel where between posts, stories .