What is inbound marketing and how does it work Inbound marketing is a term coined in 2005 by Hubspot , an American company that produces marketing software . It refers to a pull -type marketing method which aims to attract potential customers through the website, social media, email (and other channels) and to transform them into actual customers and, then, into brand testimonials (through positive word of mouth) . center of everything (i.e. capable of intercepting the needs and requirements of potential customers in a natural way), is divided into 4 phases: attract , that is, attract to the brand the people potentially most interested in what is offered; convert , i.e. acquire the contact details of these people in order to create a relationship with them; close , i.e. complete the sale; delight , that is, maintain a solid relationship with customers already acquired by offering them additional resources.
What is inbound marketing and how does it work Inbound DZ Leads marketing is a term coined in 2005 by Hubspot , an American company that produces marketing software . It refers to a pull -type marketing method which aims to attract potential customers through the website, social media, email (and other channels) and to transform them into actual customers and, then, into brand testimonials (through positive word of mouth) .
This methodology, which places the creation of quality content at the center of everything (i.e. capable of intercepting the needs and requirements of potential customers in a natural way), is divided into 4 phases: attract , that is, attract to the brand the people potentially most interested in what is offered; convert , i.e. acquire the contact details of these people in order to create a relationship with them; close , i.e. complete the sale; delight , that is, maintain a solid relationship with customers already acquired by offering them additional resources.