Therefore, it is a great option to add the URLs of a landing page, an upcoming promotion event, or a product launch. It is a different way to create traffic and generate leads, downloads or sales for the products or services you promote. When choosing a profile picture, it is necessary for it to be similar to the image you use in other accounts. It will make it easier for people following you on other social networks to recognize your brand on Instagram. The Instagram profile photo is cropped into a circle when you upload it, so you need to make sure you choose a picture that looks good in that shape. Also, it is best to choose an image that is slightly larger than 110 pixels in diameter for it to look good in the web version too.
Instagram Ads Like other social WhatsApp Mobile Number List networks, Instagram for businesses also offers the option of creating ads. There are three ad formats: Photo ads: they look like regular photo posts, but they have a sponsored tag on top. They also show a “More information” button below the photo. Video ads: as photo ads, they look like regular video posts, but with a sponsored tag on top. Carousel: they are the same as photo ads, but they have several photos for users to see. Ads in Stories: it is possible to create ads with different formats, but the creation procedure is the same as the previous ones. 5.- Creating an Instagram business profile Here are some keys that will help you turn your Instagram profile into a profile with an identity and personality of its own.
Visual consistency By using the same filters in each post, you will establish a recognizable style for your followers. The more recognizable your photos are, the better it will be. Focus on using the same color palette and photographs’ style. Photo editing apps may help you find the perfect filter that best fits your brand. Pick a topic You should decide what kind of content your posts will be visually focused on. In some cases, this will be easy. If you are a restaurant, your posts will be about your dishes. If you are a clothing brand, they will focus on your products. However, in those cases where the idea is not so clear, you should focus on choosing related posts, and in them being creative too. Create your own hashtag You can also work on non-visual elements.