Usefull everytime you decide to outsource your content. Start with a round of research (or an audit) If you’re getting ready to launch a new brand (or rebranding an existing one), the first thing you want to do is some deep research. Be sure to cover not only your industry but your target audience. you’re getting into, as well as the people you’ll be marketing to.
Some key questions to ask yourself include: What is your ideal customer like, and what demographics do they belong to? What feelings and experiences ICTP Conference 2017 do you want people to associate with your brand? What problems might your audience have that your brand aims to solve? What does your brand bring to the table that its competitors don’t? Create a set of customer personas.
More isn’t always more when it comes to spreading a marketing canvas. No brand or product catalog is so good that it’s right for everyone, so it’s crucial to know who your products are really for and to tailor your branding efforts with those people in mind. It’s also essential to ensure your entire marketing team views your existing and potential customers as people with real lives, personalities, values, and goals.