Buzzword Bingo Marketing agencies often communicate in “agency speak” and buzzwords to sound like strategy experts, even if their experience is primarily focused on design and tactical execution. It’s essential to find an agency communicates in clear and understandable terms. 5. Lack of Understanding Many agencies claim to understand your business and your target audience, but their efforts are often superficial. They may create mood boards and design-focused strategies but don’t invest the time needed to deeply understand your industry, customers, and prospects.
Project Focus Some agencies prioritize USA Email List landing the next project over seeing yours to completion. This can lead to projects dragging on unnecessarily and not delivering the desired outcomes. It’s like when you hire a contractor to renovate your home – the project starts off well enough but drags on because they have to keep 10 other projects moving forward, at least a little at a time, because they’ve oversold their time and then spend the most time with those that complain the most. 7. Freelancer Roulette Beware of agencies that are good at selling, then win your project and then outsource the work to freelancers they’ve never worked with before, often located abroad to keep costs as low as possible.
This can lead to myriad quality, timing and communication issues – and happens far more often than you think. 8. Silos & Coordination Issues Agencies with teams working in departmental silos can hinder the seamless execution of your marketing efforts. Project managers often struggle to coordinate developers, copywriters, and designers effectively because they have not authority and have to cajole them to work on their projects. 9. Employee Churn Some agencies have a reputation for high employee turnover, especially among young digital and content marketing hires.