While the landscape of sms marketing pricing has undoubtedly evolved since 2019, examining the rates from that year offers valuable insights into historical trends and factors that continue to influence pricing today. Here's a comprehensive analysis of sms marketing rates in 2019: market context and growth booming adoption: 2019 witnessed a surge in sms marketing adoption. Studies by odeosis consulting in france, for instance, revealed a 21% market growth, driven by the high open rates (often exceeding 98%) and effectiveness of sms compared to other channels like email. Shifting landscape: despite the growth, businesses were still catching up. Statistics like those from sms.To indicated that only around 61% of businesses had embraced sms marketing in 2019. This presented a significant opportunity for early adopters to gain a competitive edge.
Factors affecting sms marketing rates in 2019 volume: a defining factor, pricing often decreased significantly with higher message volumes. Providers typically offered tiered pricing structures, with per-message costs dropping as the purchased sms bundle increased. Message length: charges sometimes varied based on message length. Short messages (160 characters or less) were usually the most economical, while longer messages might require multiple segments (parts), incurring additional costs. Destination: sen WhatsApp Phone Number List ding messages internationally generally cost more compared to domestic messaging. Providers often had different rates depending on the recipient's country. Platform features: the chosen sms marketing platform also played a role. Basic plans might only offer message sending capabilities, while advanced plans could include features like contact management, scheduling, and analytics, potentially impacting the overall cost.
Provider competition: the market was competitive, with various sms marketing providers offering diverse pricing models. Comparing plans and features from multiple providers was crucial to finding the most cost-effective solution. Estimated cost ranges in 2019 while providing a single, definitive cost for sms marketing in 2019 is difficult due to the factors mentioned above, here's a general range to provide a reference point: per-message cost: estimates suggest costs ranged from around €0.04 to €0.08 per message, depending on the factors listed previously. Package deals: many providers offered pre-defined packages with specific messpackage 3,000 sms for €180: the cost per message lo as evident, purchasing a larger volume package can offer a significant cost advantage per message.