On the twelfth Day of Christmas, Spin Sucks gave to me…12 most-read guest blog posts, 11 software and tools, 10 books for communicators, nine PR pros to follow, eight podcasts to subscribe to, seven blogs to read, six online courses, five effective storytelling rules, four productivity tools, three books on writing, two marketing trends, and a professional goal for 2019. Here we are, my friends. The last in our 12 Days of Christmas series…and my last blog post of the year (not including tomorrow’s Gin and Topics—that’s not really a blog post)! To end our series, we would like to celebrate the authors, writers, speakers, gurus, ninjas, experts, and nerds who not just spend their time with us, but help us keep you informed. To do that, we have compiled a list of the 12 most-read guest blog posts in 2018. That is, the best of the best, according to you. The timeframe we chose was December 1, 2017-November 30, 2018. You’ll see that four of the 12 (or one-third) were not written in that timeframe.
This tells us two things: Long-tail SEO rules; and There is lots and lots of value in updating older content (which we’ll get right on for those four in 2019). Without further ado, here is the guest written content you liked best this year. Most-Read Guest Blog Posts: Legal and Ethical Issues Coming in at the most-read of 2018—and also of 2017 and 2016 and 2015—is What Are the Legal and Ethical Issues in Diabetes Email List Marketing? Monique Goodyer knocked this one out of the park when she wrote it for us in May 2015. She outlines the three things to consider as you embark upon new campaigns—and the information is even more relevant today (thanks, Facebook) than it was nearly four years ago. If you have questions around the legalities and ethical lines of what you’re about to launch, read this first. What Are the Legal and Ethical Issues in Marketing Most-Read Guest Blog Posts: Teaser Campaigns In 7 Tips to Launch Your Product Using a Teaser Campaign, Thomas Emmerson gives you, well, seven ideas to use in a teaser campaign.
They are: Think in layers Be ready to rebuff Think about the future Message your channels Who to please Don’t forget the advocates Teamwork makes the dream work He details what he means by each—and it was well received by all of you. If you missed it and you need help thinking through a product launch, this one is for you. 7 Tips to Launch Your Product Using a Teaser Campaign Most-Read Guest Blog Posts: Traditional TV in a Digital World Stacy Durand, the CEO of Media Design Group, has some sage advice in Do TV Well and All of Your Digital Marketing Boats Will Rise. It’s crazy easy to focus solely on digital marketing—and all things online–today. But Stacy makes the argument that, if you work some traditional television into your campaigns, ALL of your marketing will be successful. She says: Digital marketing and TV are not opposing forces; they’re two sides of the same coin. While digital marketing is ideal for targeting a particular audience who know what they’re looking for, it’s difficult to reach a broader group who are not actively searching for your brand. TV educates and creates awareness and desire, making the customer want what you are selling.