Search engine optimization is like the Holy Grail if you want Google to love your content. A study shows that 40% of young adults (18-24 year olds) use social media like a search engine , leading to the growing importance of social media SEO . You've most likely already used TikTok as a search engine and "abused" the power of that little search button.
KEYWORDS BRING THE POST TO THE “FOR YOU” PAGE
SEO will play a larger role in post virality compared to Hospital And Medical Insurance Email List hashtags. The next post you'll see on your "For You" page won't appear there because of hashtags, but because of the right keywords. Research from Hootsuite has shown that social media posts that rely heavily on good SEO have a higher engagement rate (30% more) .
This social media trend will continue into 2024, highlighting the brands that really pack a lot of content into their copy. Social SEO practices will make the difference between brands that put extra effort into their social media posts. That's why your social media strategy for next year should also include "keyword research".
Social media commerce will play an important role in the world of commerce in 2024.
This is another social media trend that is sure to grow as users have already become accustomed to the shopping features of social platforms . In 2024, marketers will need to adapt their social strategies to be successful.
To attract more buyers, you can offer them discounts, easy refunds and returns, and show them reviews from other buyers or recommendations from influencers .