Glico Glico's brands ,Plex, and Bisco have all launched new spring limited-edition products, namely Sakura Cheese Sea Salt Milk Cap Flavor, Camellia Green Flavor, Cheese Baked Sakura Shrimp Flavor, and Strawberry Flavor. The co-branding with Crayon Shin-has also effectively attracted many potential consumers. Taking stock of 19 spring marketing cases, how do you learn about Starbucks, Ele.me, Uniqlo, etc.? 9. Food, famous for its flower cakes, still focuses on flowers, launching seasonal limited-edition cherry blossom flower cakes, cherry blossom towers, and cherry blossom sea salt cookies. Taking stock of 19 spring marketing cases, how do you learn about Starbucks, Ele.me, Uniqlo, etc.? Generally speaking, leading coffee and tea brands are no longer obsessed with cherry blossom marketing.
Instead, they are playing with concepts and Phone Number Database marketing humanities, arts and lifestyles. In terms of products, coffee is integrating with tea, and tea drinks are moving closer to pure tea. In short, they are increasingly returning to Chinese style and health. Food and beverages are still working hard on flowers, whether it is peach blossoms, cherry blossoms or roses, both the taste and packaging are as close to the spring atmosphere as possible. believes that this is related to the scene. On the one hand, it is the field of consumption, and on the other hand, it is the field of use. Food and beverages belong to the retail industry and need to be placed on the shelves to compete with other products. Therefore, no matter how many concepts are used in marketing, sometimes it is no more effective than a beautiful packaging and novel flavors. However, tea brands are different.
Consumers are When buying a cup of milk tea and coffee, you often know which store you are going to, so marketing must be done first, and you must first mentally plant grass. Therefore, the "marketing" that has been used for so many years is not effective because consumers are tired of it. Seeing this thing on the Internet no longer arouses interest. empower the products and brands themselves, such as ethnic minorities to Starbucks, avant-garde art to , and healthy light sports to Tea. Ji. After the consumption scene, there is also a use scene. For food and beverages, a very important use scene in spring is picnic.