he team to learn examples of what to do. You can follow the same script you use to evaluate calls , with the steps: Opening the conversation Investigation Solution Introduction Meeting scheduling And at each point, understanding how the team performed and helping others on the team learn more is crucial to success. Remembering that, without WhatsApp on HubSpot, you probably won't even have access to this information. If you need help, don't hesitate to call the Mkt4Sales team to implement the necessary tools in your company to make this strategy viable.Cold prospecting via WhatsApp: how to approach customers correctly Written by Lívia Macedo WhatsApp is a fundamental part of people's lives — there is no other instant messaging application here that comes close to how big this tool is in Brazil.
After all, in our country, 96% of people have a WhatsApp account and 35% say that this is their favorite platform for everyday life, according to Statista . It's no surprise that this is a much bigger channel than just Azerbaijan Phone Number for exchanging messages between friends and family. Today, it has become a major commercial channel. A report from Olhar Digital showed that 95% of Brazilian companies are already on WhatsApp. That's why you need to learn how to prospect using this tool! In this content we will explain what cold prospecting is and how to do it in the best way using WhatsApp as the main channel. What is cold prospecting? Before we talk about prospecting, let's remember the concepts of inbound and outbound marketing.
Inbound marketing seeks to attract visitors to a website and convert them into leads, that is, the contact gets to know your company and starts a relationship with you when they feel the need to do so. Outbound is focused on active prospecting : you don't wait for the customer to come to you, like inbound. Instead, your own team actively seeks out and approaches customers, without the assumption that the lead contacted has any knowledge about you or your company. In this context, we enter the concept of hot and cold within sales: “cold” leads are those who have never heard of your company. The more the contact knows you and is ready to buy, the “hotter” he is.