What if I told you today about a marketing campaign that allows you to collect crucial personalization data , while providing real value to your customers and prospects? What if I told you that this campaign can influence your conversion rate as well as your customer experience and your brand image. This marketing operation is the diagnosis. It applies to all sectors of activity and all consumer types. And my little finger tells me that it has not finished seducing you...
What is a self-diagnosis campaign?
Before I explain how beneficial it can be for your business, let me give you a basic overview of this campaign. Self-diagnosis is an interactive mechanism website development service where prospects and customers are invited to answer a series of questions designed to assess their needs , preferences or personal characteristics.
Through a quiz, questionnaire or test, participants obtain a personalized assessment or report based on their responses.
The different types of self-diagnosis
Of course, this self-diagnosis can take several forms depending on your different objectives. Here are some concrete examples:
Quizzes and questionnaires : Short and interactive, they will allow you to quickly gather information on user preferences.
Personality or style tests : A little more advanced, you can use them to offer personalized product or service recommendations.
Needs Assessment : You can go even further by offering a form of questionnaire designed to determine prospects' priorities and specific needs.
Why offer a diagnosis on my site?
As I told you in the introduction, the diagnostic mechanism offers many benefits to the brand that offers it. Here are four that seem particularly relevant to me.
First of all, self-diagnosis allows you to collect precise data on the needs and preferences of your prospects. And that, as we know, is worth its weight in gold. Thanks to the data collected, you will have all the cards to better understand your target and its expectations , and thus refine your offer and your product strategy.
There are several options available to you in this regard.
If you want to segment your participants in your CRM in order to adapt your communication and offers, then I advise you to direct your questions according to major buyer or user profiles. This is, for example, the approach adopted by the Saint-Nazaire Renversante tourist office to determine these major types of visitors.