Video has become, in recent years, a trendy and effective means of communication . This video “fashion” appeared with the “Y” generation, that is to say 18-34 year olds but also with the democratization of digital means. Today it is possible to easily create a video with the means that almost all of us have in our pockets or at home.
With the arrival of the internet and social social media marketing service networks, marketing has undergone an upheaval. Video allows you to get a message across in a more fun and original way than the traditional written article. With the constant flow of information that we can see throughout the day, keeping a person's attention is increasingly difficult.
We must therefore find new channels but also new ways of communicating . This is where video finds its real impact.
Indeed, attention is more easily kept when the eye perceives movement, so you will get your message across better. Video also allows for better appropriation and memorization of a given subject.
video as natural referencing
Like Google, YouTube is a search engine in its own right. Loading a video on it will contribute to your natural referencing and don't forget that YouTube belongs to Google.
You will therefore be able to optimize your SEO, which is essential for your site to be among the first suggestions on a search. But for this, you will have to choose the title of your video carefully , as well as write a good description and use good keywords.
The different video formats to implement
The teaser: This short video of one to two minutes will improve visibility and make Internet users want to come or follow your event. It will be broadcast on different platforms and social networks.
The corporate film: It allows you to highlight your company and generally lasts between two and four minutes. It covers the history, the field(s) of activity and helps convince future employees.
Interviews: The interview format allows you to stay close to the customer. It will be the latter who, between two and five minutes, will testify about your product or service. It is also possible to interview a person working in the company who will answer potential questions that a customer may ask.
Product video: Present in e-commerce, it puts a product or service into context in one to three minutes to understand its mechanism.
The Video Background: It is used, through its dynamism, to impress visitors to a website. It is inserted on the slider at the top of your home page and lasts from 15 to 25 seconds.
Tutorial: This video format usually lasts between 2 and 8 minutes. Tutorials are used to train or teach something to an Internet user.
Beware! Too often, “self-produced” videos can be a waste of energy. The fact is, while it may seem easy, creating a great video requires expertise , time, resources, and experience. No matter how good your own ability to create a video is, you may need a professional video producer to actually implement the elements that will make it well-optimized, keep it in line with current trends and fashions, and ultimately make it a success.
Our team of project managers, web designers, copywriters, directors/motion designers will be able to meet your expectations and thus allow you to differentiate yourself from your competitors .