Marketing automation platforms allow you to scale lead nurturing strategies . Otherwise, when you have to deal with dozens, hundreds or thousands of leads on a daily basis, it would be hell to have to do all this process manually. All the segmentation work we have seen is aimed at making the mailings feel like an individual, personalized conversation tailored to each of the contacts .
Once you have set your phone number list objectives, segmentation, process outline, content and schedule, it's time to configure all of this in the automation platform you've chosen . The functionalities and level of integration with your CRM may vary depending on the tool, but there are numerous highly effective alternatives for developing lead nurturing campaigns.
- Measure the results
The campaign is already underway, now what? It is important to keep track of your lead nurturing strategy to ensure that everything is in place and working as it is supposed to. Analysing and measuring results is key to any digital marketing strategy, including when it comes to lead nurturing. It is what will allow you to adjust the campaign and improve results.
And with this we come full circle. Step by step, we have analyzed how to launch a lead nurturing campaign . If you consider that you have everything you need to plan your own strategy, go ahead. If it seems a bit complex, don't worry. With the help of professionals you will be able to get the most out of one of the most effective digital marketing techniques .