One of the main benefits of responsive search ads is personalization. Since 90% of US consumers find marketing personalization very or somewhat engaging, it’s important to make your ads as personalized as possible.
Responsive search ads are shown based on a user’s search history, previous clicks, device type, and search query (keywords used). Google will use the most relevant headline and description you wrote. Additionally, responsive search ads can be personalized based on a user’s current location, usual location, or location of interest.
This means that with responsive search ads, you’ll gcash database benefit from a more personalized advertising experience.
Similar to the point above, when a user is searching on their mobile device instead of their computer, the device size is different (shocking, I know).
This means they may see less of your ad headline and description. With responsive search ads, you can assign smaller width headlines and descriptions for the mobile experience.
Ultimately, this can help you have more room to share your message and hopefully increase your click-through rate (CTR) across all device types.
Simple A/B Testing
As mentioned, with responsive search ads, Google will use thousands of variations of your search engine ads. This means that Google will automatically test different versions of your ad, so you no longer have to micro-analyze CTR or impressions.
Interestingly, according to Google, responsive search ads also generated 6% more clicks and a 5% higher CTR. This type of ad will save you time as Google will do the testing for you and generate better results.
Compete in more auctions and reach more customers
With more headlines and descriptions, your ads will compete in more auctions, match more queries, and ultimately reach more customers. Increasing your reach while increasing your results is one of the main benefits of using responsive search ads.
So, now we know that responsive search ads are here to stay and can help you change your PPC strategy. But how can you write the best responsive search ads to ensure results? Let’s look at some best practices below to help you get started.