There are 1,979 courses offered in the country, the problem, according to Braulio Costa, is that they all look the same.
“…The reality is that the institutes that are born, do not do so with creative careers. They look at their neighbor and do exactly the same: they replicate the curriculum and change the name.” Braulio Costa.
This causes most young people to enter universities and, in the course of their studies, abandon their studies, because they believe that in a less structured environment there are greater opportunities.
- University Offer
In Ecuador, there is still a concentration in traditional careers. Administration is where, mostly, the courses offered by universities are.
At the level of university institutes and postgraduate courses, the situation is the same. Traditional courses remain at the top of the pyramid, while technological courses are practically non-existent.
“The real challenges are in rethinking the products (university courses) and that is where university marketing comes in… to know if we are training professionals who guarantee employability and profitability.” Braulio Costa.
- Traditional careers vs. innovative careers
60% of university students apply for traditional careers. This country b2b b2c email list is because, from school, we are led to make these types of choices, regardless of the changes that occur in the labor market.
On the other hand, there are changes that will condition the future of work, a clear example is:
Technology as a disruptive agent.
The aging of the population.
In Ecuador, only 10% of the university population has decided on innovative careers that have great prospects in the labor market.
To achieve a change in the choice of university courses, it is necessary for Higher Education Institutions to connect with the school to promote the growth (in demand) of innovative courses adapted to new social changes.
Finally, Adriana Albán, CEO of Hiperestrategia, spoke about the Flywheel and how the Inbound methodology can effectively attract Generation Z to the classroom.