Additionally, since there are no idle campaigns, advertisers should take assisted conversions into consideration. Therefore, it is important to isolate and pause keywords that are not assisting last click conversions. However, if retailers are aware that certain keywords are not generating meaningful last click volume but are playing a significant role at the top of the funnel, this needs to be weighed and balanced when applying this rule.
Otherwise, feel free to pause ineffective keywords!
Using this rule is essentially the same as dominican republic phone number library the keyword rule mentioned above, with the difference being that users need to go to the “Ad Rules” section instead of keywords.
Additionally, by implementing this Google Ads automated rule, Google will not make any account changes. Instead, advertisers will receive an email notifying them of their underperforming ad groups, as defined in the “Terms” section.
These notifications are essential for optimal performance as they allow sellers to manually review and potentially pause any ad groups that prove to be inefficient.
Start and Pause Promotion or Event Ads
You can easily set promotion extensions to run at a specific time, but what about specific ads or ad groups? That’s where automated rules come in handy. You can easily end an ad or ad group at a specific time and day, meaning you don’t have to watch it on the weekend or on a holiday.
Increase Conversion Bid for Below-the-Fold Keywords
Too often we see a great keyword low on the first page of search results. Fewer people see these ads, but those who do convert. Give these cookies, those bad keywords, a boost.
7 Final Tips for Creating Your Automated Rules
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