To perform certain tasks in your account based on a set of criteria (for example, pause or enable ads/keywords/campaigns; adjust bids or budgets)
(Usually) to create an email alert when something goes wrong or a measurement exceeds your desired parameters.
Both can be very helpful.
There are certain limitations georgia phone number library to these automated rules being run only once per day, but if you don’t have another tool to send this type of alert, it’s definitely better than nothing.
Looking to save time and money on your Google Ads campaigns? Here's how to create automated rules for Google Ads.
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Automated rules are a very useful feature for delegating partial management to Google. As you might expect, this component allows advertisers to create a set of rules that meet certain conditions to automatically run and change certain campaign settings.

Automated rules can be a very powerful way to semi-automate your Google Ads accounts. They’re exactly what they sound like: a set of rules that run and make changes to your accounts automatically.
Automated rules have a high level of customization that allows advertisers to schedule edits across most account elements.